Lecturing
Say the true thing simply.
The lecture hall is where the operating and the research get stress-tested — a room of students won't let a fuzzy idea slide. I teach growth, marketing and pricing at IU International University, and it's where the thinking gets clear.
Why teach
The clarity test.
Teaching wasn't a detour. A boardroom will forgive a vague slide; twelve students on a Monday morning will not. If I can't make an idea land with someone who owes me nothing, I don't understand it well enough yet.
So the lecture hall does something the day job can't — it strips the jargon out. What survives, growth, pricing, the mechanics of demand, is the part that's actually true, said plainly enough to use.
It also closes the loop: the operating gives me something real to teach, the research gives it rigour, and teaching sends both back out clearer than they came in.
If an idea can't survive a lecture hall, it isn't ready.
The syllabus
What I teach.
The subjects I teach across IU's marketing and growth curriculum — from foundations to advanced electives. Open any course for the detail.
How demand is built and a brand earns attention.
Details →Segmentation, positioning and the marketing mix in practice.
Details →Willingness-to-pay, price models, and the psychology of cost.
Details →The AARRR funnel, experimentation and retention loops.
Details →A discussion-led format — a real problem, worked end to end.
Details →How AI is reshaping discovery, merchandising and retention.
Details →The reception
How it's landing.
A freelance teaching post at IU — recurring, and a load that keeps growing.
Instructor rating on Growth Hacking — official IU student survey (course rated 9.9 / 10).
Modules taught, scaled from a single course to the whole marketing and growth track.
Students in every cohort — taught end to end, from foundations to advanced electives.
Let's talk
Start a conversation.
A guest lecture, a talk, a course collaboration, or just a conversation — start with a note.
Get in touch →